Implementation: 1. Create a new custom field in Marketo called Full Name. No need to create it in your CRM platform, as the script will only use this field to display the full name. 2. Add this field to all your web forms. Set your first name and last name fields as hidden. In the ..

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This Javascript code automatically captures UTM parameters of your website visitors. It captures both first and last interactions and storing the data in the browser cookies for 365 days (see: cookieExpiryDays variable in the code). First Touch Cookies: __ft_referrer __ft_utm_campaign __ft_utm_content __ft_utm_medium __ft_utm_source __ft_utm_term Last Touch Cookies: __lt_referrer __lt_utm_campaign __lt_utm_content __lt_utm_medium __lt_utm_source __lt_utm_term   Source ..

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